Rwanda’s growing urban transport system required a dynamic advertising solution that could engage commuters effectively. Digital Mara Media was commissioned to install and manage high-definition digital screens at strategic bus shelters across Kigali, providing a powerful DOOH (Digital Out-Of-Home) advertising platform for brands and businesses.

Objectives

• Deploy digital screens at key bus shelters for real-time advertising.
• Enhance commuter engagement with high-visibility, location-based content.
• Implement a remote content management system for seamless ad scheduling.

Solution Provided

1. Strategic Screen Placement – Installed weatherproof, high-resolution LED screens at high-traffic bus stops to maximize audience reach.
2. Smart Content Management – Integrated a cloud-based system allowing advertisers to update and schedule content remotely in real-time.
3. Power & Connectivity Solutions – Designed an energy-efficient setup with backup power to ensure uninterrupted operation.
4. Ongoing Support & Maintenance – Provided continuous system monitoring, software updates, and on-ground technical support.

Results & Impact

• Increased brand visibility through targeted advertising at high-footfall locations.
• Improved commuter experience with engaging, real-time content.
• Enhanced revenue opportunities for advertisers and transit authorities.

Through this project, Rwanda’s public transport system now features an advanced digital advertising network, transforming everyday commuter spaces into high-value marketing platforms.