Digital Mara Media partnered with the World Rally Championship (WRC) Safari Rally to execute a high-impact advertising campaign at Jomo Kenyatta International Airport (JKIA). The project aimed to create an unforgettable welcome experience for both local and international travelers while showcasing the excitement of one of Kenya’s most celebrated sporting events.

Strategically placed digital screens and banners across high-traffic zones at JKIA delivered stunning visuals of the Safari Rally, capturing the essence of speed, adventure, and the breathtaking Kenyan landscapes. These displays ensured maximum visibility, keeping the rally top-of-mind for all arriving passengers.

This project highlighted Digital Mara Media’s ability to leverage airport advertising as a powerful tool for brand amplification and event promotion, blending creativity with strategic placement to generate buzz and excitement. The campaign not only enhanced awareness but also strengthened the global prestige of the WRC Safari Rally and its association with Kenya.